Murphy Golf
— Murphy Golf Canada · Commercial Solutions
Turn dead space into your busiest revenue quarter.
A wall-mounted retractable simulator cabinet that converts an idle banquet hall or conference room into a fully bookable golf bay — then folds away flat when the room is needed for something else. Built for golf courses closed for the winter and hotels with underused meeting space.
— Why the space sits empty
Every winter, the highest-margin room in the building goes dark.
Golf courses close because they think they have nowhere to put a simulator.
The pro shop is too small, the cart barn isn't climate controlled, and nobody wants to give up a permanent room to a golf bay that only pays for itself part of the year. So the banquet hall sits empty from November to April — no leagues, no F&B, no membership activity, no revenue.
Hotel conference rooms sit idle for most of the week.
Meeting space books solidly on weekdays and goes quiet on evenings and weekends. Guests have no differentiated amenity to spend on, and food & beverage revenue that could be captured in-house walks out the door to nearby restaurants and bars instead.
— The Murphy retractable system
One wall-mounted cabinet. A full commercial golf bay in under two minutes.
The Murphy Golf cabinet mounts flush to a wall and lowers into a complete hitting bay — screen, launch monitor, hitting mat, and enclosure — then retracts fully out of the way when the room needs to go back to banquets, meetings, or events.
- Fully retracts flush to the wall — reclaim the room in minutes, no permanent structural changes required
- Engineered lift and hoist system rated for daily commercial raise/lower cycles
- Pairs with Trackman, Foresight Sports, Uneekor, TruGolf, or GolfJoy launch monitors and commercial projection
- Runs on Murphy Golf Canada's club management software — booking, leagues, and F&B in one system
01 — Golf Courses
Your banquet hall already earns money nine months a year. Make it earn money twelve.
Instead of a dedicated simulator room you don't have space for, the Murphy cabinet turns your existing banquet hall, function room, or lounge into a winter revenue engine — then folds away for weddings and events when you need the room back.
- League nights and corporate tournaments booked directly online
- Food & beverage and bar tabs captured through the same system
- Membership add-ons and junior programs fill off-peak hours
- Teaching pro sessions monetize weekday daytime slots
02 — Hotels & Conference Venues
Turn an idle conference room into the amenity guests actually remember.
Meeting space that books Monday to Friday and sits empty on evenings and weekends becomes a premium guest amenity — a genuine differentiator against every other hotel on the block, with food & beverage revenue captured in-house instead of walking next door.
- A differentiated amenity guests can book directly from their room
- Evening and weekend F&B revenue captured on-site through the bar
- Corporate group bookings and team events add a second revenue line to the same room
- No renovation required — the cabinet mounts to the room you already have
— Off-season income model
See what your closed months could earn — with your own closing dates.
Set the day your course closes and the day it reopens. The model counts every weekday and weekend in that window and builds bay rental, food & beverage, and league & event income month by month.
This model is illustrative only and is not a guarantee of results. Default inputs reflect conservative assumptions for a room repurposed during the off-season (evening weekday hours, full weekend days, mid-market Canadian bay rates, and food & beverage at roughly a quarter of bay revenue). Actual revenue depends on your market, pricing, marketing, staffing and operating hours. Murphy Golf Canada will build a model specific to your facility during a consultation.
— Where the bookings come from
Weekends fill themselves. Leagues fill the weeknights.
Walk-in demand naturally clusters on weekend afternoons and evenings. The club software turns the quiet weekday slots into scheduled revenue, so the room earns on a Tuesday, not just a Saturday.
- Weekday evenings: league nights, run 4 players per bay
- Weekday daytime: lessons, club fittings and junior programs
- Weekends: open bookings, groups, birthdays and corporate outings
| Morning | Afternoon | Evening | Late |
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— Built-in club management software
Everything to run bays, leagues, and F&B — without adding staff.
Online Booking
Guests and members book bays 24/7 from any device, with automated confirmations and staffless bay access.
Teaching Pro Integration
Pros book lesson slots directly into the same calendar, monetizing weekday daytime hours.
Tournaments & League Nights
Run recurring leagues and one-off tournaments with automated brackets, scoring, and standings.
Junior Programs
Fill off-peak weekday slots with structured junior coaching and camp scheduling.
F&B & POS Integration
Food and beverage tabs run through the same system, driving the per-hour spend that makes the model work.
Membership & Loyalty
Sell simulator memberships and punch passes alongside your existing golf membership tiers.
Available Exclusively With Murphy Golf Systems
The Clubhouse — Built on Golf O'Clock, Enhanced by Murphy Golf
Clubhouse facilities also qualify for VIP pricing on Facility Upgrade Program packages.
With The Clubhouse, processing costs reflect the cards your guests actually use. Lower-cost cards can mean lower processing costs, rather than the same flat percentage on every booking.
— Case Study · National Pines Golf Course
Closed all winter. Then fully booked, night after night.
National Pines was a course that, like most in its market, shut its doors for the winter. After adding Murphy Golf retractable cabinets to its existing banquet space, the room went from dormant to consistently booked — driving steady food and beverage activity, largely from groups of four.
"We didn't build a new room — we gave the room we already had a job to do in the winter."
— Special offer · Two-Bay Winter Launch Package
The National Pines setup, packaged for your course.
Two retractable cabinets in one room is the configuration that turned National Pines' closed winter into a booked one. Run a league foursome in one bay while a lesson or group booking runs in the other — double the capacity from the same room and the same staff.
Starter Bay
One Murphy retractable cabinet for smaller rooms or a first season test.
- 1 wall-mounted Murphy retractable cabinet
- Launch monitor and short-throw projector, paired and calibrated
- Club management software: booking, lessons, F&B tabs
- Professional installation and staff walkthrough
Financing available from 1.99% · 12–52 week terms
Get Single-Bay PricingTwo-Bay Winter Launch Package
Everything in the Starter Bay, doubled, plus the launch support to get both bays booked before your course closes.
- 2 Murphy retractable cabinets installed side by side in your banquet or event room
- 2 launch monitors and 2 projectors, matched so both bays play identically
- Club software configured for leagues, lessons, tournaments and F&B
- League night program set up for your first off-season
- Launch marketing: social content, member email and in-clubhouse signage
- Bundle pricing below the cost of two single bays
- Ongoing technical support and system maintenance
Winter install slots are limited — book early in the fall to be running before your course closes.
Get Two-Bay PricingPrefer to see prices first? Browse our Murphy Retractable bundles — cabinet, launch monitor and projector packages with published pricing.
See Murphy Bundles & PricingMore revenue per room
Two bays roughly double bookable hours from the same space, the same bar and the same staff on shift.
Leagues need two bays
League nights, team matches and small tournaments run far better with two bays running at the same time.
Still folds away
Both cabinets retract flat against the wall, so the room still hosts banquets and events when you need it.
— Technology consultation
Already have a system in mind? We'll make it work — and keep it working.
We consult across the major launch monitor and simulator platforms — pairing the right hardware, commercial projector, and touchscreen setup to your space and budget, plus ongoing technical support to keep your facility up and running through the busy season.
— The turnkey experience
We built this so you don't have to become simulator experts.
We assess your space
A walkthrough of your banquet hall, lounge, or conference room to confirm ceiling height, wall structure, and layout for the retractable cabinet.
We design, install, and integrate
Cabinet installation, launch monitor and projector pairing, and full setup of the club management software for booking, leagues, and F&B.
We launch your marketing & promotion
Tailored marketing programs, social media content, and website or landing page updates to fill your calendar from day one.
We keep it running
Ongoing technical support and system maintenance so the facility stays operational through your busiest months.
Financing programs are available for qualifying facilities.
Spread the investment in your Murphy Golf retractable system and club management software over time, so your winter revenue starts paying for itself from the first booked season.
— Start a commercial conversation
Tell us about your room. We'll build your off-season numbers.
A few details about your facility let us size the right package and send a revenue model built on your own closing dates, not an average.
- 01We review your room, dates and goals within one business day.
- 02You receive a facility-specific income model and package pricing.
- 03We book a site walkthrough to confirm ceiling height and layout.