The Complete Turnkey Facility
Not an upgrade. A different kind of venue.
This is what sets a Murphy Golf facility apart from the rest: every GolfJoy hardware system integrated as one unit, wrapped in a fully designed and furnished room, and run on a club management platform built to keep people there — and keep them paying.
- Automatic Tee-Up System — every ball rises ready, zero downtime between swings
- Smart Putting System — a motorised green with true up/down/side-slope reads
- 3D Stance & Hitting Mat — real lie geometry, fairway to rough to bunker
- OcuStation Touchscreen Kiosk — 4K console; guests run the whole bay themselves
- GolfJoy 4K Unreal Engine Software — 200+ photoreal courses, ranked online play
- Full Design & Furnishing Build-Out — lounge, lighting, finishes, real estate creation from bare shell to opening day
Layer in Golf O'Clock club management — bookings, access, F&B, and leagues in one system — and the room stops being a simulator bay. It becomes a venue people build their evening around, which is what actually maximizes income per square foot.